BACKFILL SYSTEMS
Houston, Texas

Lead recovery for home service contractors

The call you missed is the job you lost.

You already paid to make that phone ring. Then you were on a roof, or under a house, or driving. They called the next guy. We install the systems that catch those calls, chase the estimates you sent, and bring back the customers you already worked for.

Dispatch feed --:--:--
Simulation of system behavior Not live customer data

What we install

Six automations, set up for your business

Every one of these runs on its own once it's built. Nothing here asks you or your office to remember anything.

When a call goes unanswered

Missed call text-back

The caller gets a text within seconds telling them you're on a job and asking what they need. Most people answer a text they'd never leave a voicemail for.

When a lead comes in

Speed to lead

Web forms, Facebook leads, and Google messages get a reply inside a minute, then a follow-up sequence if they go quiet.

When an estimate goes out

Quote follow-up

Seven automatic touches over three weeks on every open estimate. It stops the moment they reply so you're the one having the conversation.

When a job is finished

Review requests

A review link goes out two hours after the job closes, while they're still happy, with one reminder and then nothing.

Outside business hours

After-hours answering

Calls get picked up, the caller gets qualified, and appointments land on your calendar. Emergencies get forwarded straight to your cell.

On request

Past customer campaigns

We message your old customer list with a real offer. Most contractors are sitting on hundreds of people who'd hire them again if asked.

Who this is for

Contractors, not startups

Backfill was built by someone who runs a contracting business, for the specific problem of losing work while you're busy doing work. If you take service calls and send estimates, it fits. If you don't, it won't.

  • Trades HVAC · Roofing · Plumbing
  •   Electrical · Landscaping
  •   Pool · Fencing · Garage doors
  • Service area Houston · San Antonio
  •   Austin · Dallas–Fort Worth
  • Typical size $500k–$3M per year
  • Setup time 72 hours

Contact

Talk to a person

Call or email and you'll get someone who can actually answer questions about how this works in a contracting business.

Phone
(832) 924-0363
Email
ethan@backfillsystems.com
Location
Houston, TX